The Architecture of Persuasive Talks: Create and deliver talks that convert, convince and motivate audiences.

The Architecture of Persuasive Talks (APT) is a Blueprint of 5 easy to implement steps that when followed construct persuasive talks every time.

Using the APT Blueprint, past attendees have:

  • enjoyed closing rates above 100%

  • eliminated their fear of public speaking

  • created high converting talks in under an hour vs. days

  • began to love speaking in front of groups vs. dreading it

  • created talks on different topics while experiencing consistently high closing ratios

Roberto-headshot1_pp-transparent

Hi, my name is Roberto Monaco and I have been a professional speaker and coach for the past 17 years.  I worked for and trained Speakers for Tony Robbins.  After delivering 4000+ live talks and 12,000+ hours of one-on-one coaching, there is nobody better on this planet to teach you how to create and deliver persuasive talks.

That's correct, I worked for Tony for 6 years and was the #1 revenue generator for his company 4 out of the 6 years I was there. I got so good that I was trusted to train his FSR's (field sales reps). FSR's are the speakers that go out and give free 1-hour peak performance talks with the outcome to enroll audience members into one of Tony's paid events.

I don’t tell you this to brag, I tell you this so you’ll pay attention. I’m about to show you how you can finally become a powerful, influential speaker. I want you to know that what I’m about to share with you is true and possible for you.

I wasn’t always an elite level speaker.  In fact, when I first started, I was terrible.  I had a lot of things going AGAINST me.

The biggest obstacle was my English.  English is my second language and I have a pretty thick accent -- some people have a tough time understanding me.

In the beginning, my conversions were so bad that I was petrified that I was going to get fired.  I worried so much that I actually ended up in the hospital from a panic attack.

But I also had a lot of things going FOR me.

The biggest was my resolve to never give up. Growing up in Brazil, a country where nothing is given to you and you have to fight, scratch and claw for everything you have, I was accustomed to things not coming easily. 

I began to read ferociously. 

Primarily for knowledge and secondly to improve my English.

The subject of interest was influence and persuasion.  I read everything I could get my hands on.

I began experimenting with the principles I was learning and implemented the latest research as it came out. 

I noticed that my results were improving dramatically.

I was speaking up to 4 times a day and I could try out the new ideas, concepts, and strategies.

Patterns began to emerge and I began producing predictable results.

I could adapt my strategy depending on the audience (size, psych profile, outcomes) and without fail get the results I was predicting.

These insights propelled me from last place on the team (for Tony Robbins) to first place and I stayed there until I left the company.

While coaching the speakers for the Anthony Robbins company, I had 10 speakers working under me.  Each were speaking up to 4 times a day.  I was able to get feedback and see the results they were producing, further improving and refining my methods.

Since leaving the Anthony Robbins Companies over 10 years ago I have been speaking, training and coaching clients full time -- on how to become influencers and produce predictable conversions.

All this knowledge, experience, and feedback has been refined and implemented into what today I call The Architecture of Persuasive Talks Blueprint. 

This is what I personally use to create my personal talks and the blueprint I use with my private clients that pay me $16,000 or more...

And I want to teach it to you.

Dr. Tony Deutscher

“I've got to tell you in my humble opinion (I've been a Chiropractor for 20 years) you are the best thing to happen to Chiropractic since I've been in the profession and I'd even say probably since BJ. I've been doing group and Dr's reports for 18 years and I've always had somewhere between 70-80% close rate consistently. What I've noticed since implementing your principles (I haven't even gone through all the trainings. I've only implemented some of the things). I've closed 100% in my last 3 Dr's reports! …

Dr. Tabor Smith

"I implemented all the changes you had me make (I still messed up a few times, and left a couple of things out on accident), and guess what my conversion was tonight? Big phat 100% baby! We had 25 guests 7 were non-patients, and we signed up 7 people for exams. Perfect!  And I know it will get even better as I get better..."

The Architecture of Persuasive Talks Blueprint is easy to implement in any business, any Industry and with ANY level of Experience..

It doesn’t matter if you are a complete novice, a seasoned veteran, a CEO or an Entrepreneur, the APT Blueprint will deliver measurable results for you.

I have taught the APT Blueprint to students in over 31 industries and counting.

Navy SEALS, Superbowl champions, Helicopter pilots, Technology Consultants, Coaches, Financial Planners, Mortgage Professionals, Dentists, Veterinarians, Chiropractors, Network Marketers, Nutritionists, Accountants, Seminar Leaders, Executives, College Students… and MORE, have all used my APT Blueprint to create converting talks. Once you have learned the APT Blueprint it doesn’t matter what industry you work in or your experience level, it will improve your conversions immediately. 

Mary Ann D.

“Hi Roberto, I gave a presentation last week and got some nice leads.

I can honestly say your course has really stuck with me, it was packed with really good content that I still use!”

This is completely different than anything you've heard and seen before. Even if you’re an “advanced speaker”...

Most "teachers" on the subject of public speaking come from an academic, corporate or media background.  They earn a guaranteed paycheck from their salary. Most of them have not been in the "influence or don't eat" situation that I have lived my entire adult life. In fact, I still make my living speaking and selling to groups. What you will be taught over these 3 days simply can't be learned without any real-world experience. Anybody can learn what I’m teaching, but not everyone can teach what I’ve learned.

The APT Blueprint combines elements from different fields like neuroscience, psychology, decision making, storytelling, rhetoric, communication, argumentation, and dialectics.

The APT Blueprint was created out of the need to speak and convert (sell), not to just share information.

Even if you are in the top 1% of your industry, you will improve your talks. Even if you are the best race car driver in the world, driving the best car in the world, on the most amazing road in the world, you still have blind spots, and sometimes these blind spots cause you to crash. The APT Blueprint will help you identify and correct your conversion blind spots.

"I hate to be a cliché, but you had me at hello. In just 20 minutes of your instruction, I had more clear instruction on how to be a positive impact on others, than other 2 day courses I have taken! You didn't just just give me theories, you gave me a blueprint on what to do."

Carl White
Founder & Chief Strategist
Mortgage Marketing Animals

"Did my third Corp talk in 6 weeks today. Started with 7-8 people. Ended with 14-15. People listening in the hall joined in. Gave away 18 exams today. Was told I was speaking to six.

Like you, Roberto, I love speaking to an audience. I am truly grateful to be experiencing your gift and paying it forward to my community. And further. Much soon."

Thank you. Much love.
Dr. Ryan P. Doyle

Experienced speaker and NY times best selling author: Garrett Gunderson

Feel at ease and actually like speaking in public

When you speak with more confidence, you will convert more, faster.

"a confident speaker has more influence on group decisions than speakers who are tentative and uncertain."
~ Organizational Behavior and Human Decision Process, 88(2), 563-586

Many folks have discomfort or a flat out phobia of speaking in front of strangers.  A large reason for this is our built-in human desire to "not look/feel stupid" in front of others.  If you had confidence and certainty that the audience was not only going to like what you had to say, but they would also ACT on what you had to say, do you think your confidence would grow and your fear would diminish?  If you truly knew with 100% conviction that the audience was going to adore you and envy your ability to stand and deliver, would you dread speaking? Or would you be excited to "show-off" this new found power?  It's like learning a magic trick that mystifies and delights the audience, you can't wait to do it over and over.

Read what Chelsea said:

“Did my first small talk since IFF for 9 people at our state department and closed 13 people! Some signed up their kids, others sent their supervisors to sign up because they know they needed care! Now to work on the survey and pre-talk tips We were given to get even more people there next time! And for the first time, I had a BLAST giving the talk! Thank you!! Excited to continue to improve!”

The Architecture of Persuasive Talks blueprint is perfect for Executives and business owners that need to influence and persuade constituents.

The APT Blueprint isn't just for people who sell products and services.  It's just as applicable in the corporate setting where your outcome is to change minds and attitudes.  You see, purchasing products and buying into ideas are driven by the same thing… beliefs.  With the APT Blueprint, you're actually getting the map to change people's beliefs! The only difference between manipulation and persuasion is the intention.  This is why we demand you promise to use this newfound power for good!

Steve Jobs, the founder of Apple Computers, was not selling seminars tickets, was not selling coaching from the stages, he was not selling appointments during a lunch and learn talk.

Steve Jobs sold ideas to the masses.

His keynotes have revolutionized how technology companies create the need for their products and how they sell them. He did this by creating a new belief that with Apple products, we could do more, achieve more, experience more.

Steve Jobs accomplish this via Persuasive Talks.

But idea selling and belief change go way beyond business. Have you heard the term "stump speech"? It is a speech that is repeatedly delivered by politicians during their campaign for election or re-election to public office. I just helped one of our clients to get elected in a very important political role by using the APT Blueprint to develop his talk.

“For years, I conducted one-on-one product demonstrations for my company's cloud computing applications. I was seriously burned out although I loved my work. I introduced Roberto and his business partner, Jeff Paro, as speakers at Mortgage Revolution in San Francisco in 2009. The workshop was exceptional and I hired Roberto about 6 months later. Roberto transformed my bleak "techie-focused" demo into a dynamic, story-rich, presentation designed for "groups" of loan officers. Instead of doing 8-10 one-hour sessions each day, I started doing them one time for 8-10 people. Brilliant, right? Roberto's InfluenceOlogy strategies literally gave me back 25 hours per week to work on other projects. Best of all, sales have soared, the feedback has been amazing and I have a life. I started playing golf again and even have time for salsa lessons with my beautiful wife. I give Roberto Monaco and InfluenceOlogy my highest recommendation. 

- Michael Gulitz CEO of Jungo

Enjoy high conversions even if you've "tried everything" in the past

Like I said above, this seminar and my ATP Blueprint is like nothing you've read or heard before and I guarantee it can give you confidence and show you a way to create persuasive talks that get outstanding results even if you've tried and failed miserably before.  What I mean by failed is: it took you forever to put together your talk and the conversions were still lack-luster.

Almost every motivational book or training will say the key to success is never quit, never give up, have tenacity, etc.  If you don't give up then eventually you figure it out. If you haven't had success in the past it's because you have been doing it wrong, not because "it doesn't work".  Group selling via presentations (public speaking, sales videos, webinars, tele-seminars, infomercials) is responsible for more sales than any other medium.  If you give up now, you'll be missing out on huge profits.

Now, you may have “tried everything” in the past BUT you have not tried the ATP Blueprint.

Are you familiar with the current ideas in the fields of neuroscience, psychology, decision making, storytelling, rhetoric, communication, argumentation, dialectics?  Have you tried implementing the current ideas and research into your talks? I’m confident that you will pick up new ideas that not only will increase your conversions but also make your talks more powerful.

The ONLY way for you to know if the ATP Blueprint can help you convert more is by joining us!

"INFLUENCING FROM THE FRONT was not my first rodeo... I was trained by Dale Carnegie and the Peak Potentials Train the Trainer programs. I currently speak about 40 times a year professionally and 25 times a year to the general public. I figured that I already had the speaking thing "wired". What Roberto delivered was absolutely transformational for me. He is a speech, seminar, and presentation "scientist" (and deserves a Nobel Prize in the science of Influenceology) who is able to train you how to excel at influencing an audience and "closing the room" for whatever your purpose is. I'm back on the stage this week and I am totally jazzed about perfecting my new improved craft. Thank you, Roberto, for what you bring to the table... my only regret is that I didn't do this training earlier. After 3 days of training with you, I will never be the same... I will be exponentially better!"

Dr. Greg Anderson, DC, ACN

"You don't don't know what you don't know" - Dr. Jean Guy

Close like a freight train even if you’re an introvert by nature

There is a stereotype that in order to be a good speaker and therefore convert you have to be an over-the-top big personality type. After 17 years of presentation and public speaking coaching, I assure you that introverts can create and deliver amazing talks because some of their strengths such as thinking, preparation, prioritizing and writing can be huge assets for persuasive speaking.

Are you aware that Bill Gates, J.K Rowling, Mahatma Gandhi, Albert Einstein, Steven Spielberg, Abraham Lincoln, Leonardo DiCaprio, and Meryl Streep were introverts? It is not about being introverted or extroverted, it is about having the right blueprint to create and deliver talks that convert, and that is what the APTB delivers.

What introverts like most about our APT Blueprint is it that it gives them enough space to make their message unique, yet, guides them through a thinking process with a final outcome in mind: conversion.

“We had our Dinner Talk last Tuesday and it was more successful than I could have imagined. We had 90 people at the dinner. A little over half were our patients and the rest were guests. 42 people scheduled to come in as new patients. It was incredible and I want to thank you for giving me such excellent coaching because I could not have done it without you."

Amir A. Rashidian, DC

A True Introvert by Nature - Dr. Chris Zaino

The Architecture of Persuasive Talks Blueprint is ONLY taught at my 3 day Influencing From the Front seminar.

The seminar is 3 days, Friday, Saturday and Sunday.

July 26th, 27th, 28th
The W Hotel
Atlanta Georgia

Friday 8-8am, Sat 8-5pm, Sun 8-1pm

It’s broken down into 3 main areas.

1. Mindset -- I have a special protocol for overcoming fear (completely eliminating it or at the very minimum, reducing it drastically) that takes just 5 hours.
2. The Architecture of Persuasive Talks Blueprint (APTB) - How to create presentations that sell, convince and motivate audiences.
3. Delivery - Putting it all together. How to look and sound great while delivery your Persuasive Talk.

BONUS: on the last day, you will divide into groups and deliver the presentation that you developed over the weekend. I will roam the groups and give feedback.

Nowadays, the words "life-changing" and "transformational are used in vain. This product will change your life forever, blah blah blah, I am sure you heard this before, true? So you maybe you're asking yourself, how is this event different? If you were old enough to have a phone in 2006, most likely you had a flip phone, and that did the job. You could call, text, get voice mails, etc. Then in 2007, the smartphone (iPhone) was introduced and made the flip phones obsolete. With upgraded technology, you learned how to use apps, how to use a touch screen, record a video, take a picture and you improved the quality of your communication forever (if you don't agree with me, are you using a flip phone now?). The same thing happens when you upgrade to The APT Blueprint -- you will improve your communication forever. You will develop talks that convert and when you deliver them, over and over, your life will change because your influence in the marketplace will grow and thus your bank account grow.

“This is the text that I received from my community outreach coordinator after my 11:30 lunch and learn at a preschool facility today:

‘22 Attendees
4 under chiro care
Paid for 20 lunches
17 scheduled’

I told a great story to close it, even cried a bit.
Thanks, Roberto, my Brazilian brother!"

Jim Olszewski

"WOW!!!! I feel so fortunate to have been able to attend; it truly is life-changing. The content of the IFF program is amazing and I learned so much that can be applied to the business world as well as my personal life. I have never felt this motivated my entire life!
There is not a single soul on this planet that I would not recommend you guys to. Anyone from any business can benefit! But sincerely for the first time in years, I have confidence again. Not even just with public speaking- in general. How can one repay that?
Lastly, I am BLOWN AWAY by the level of commitment you have to your clients. You are an expert in every field you help with and that is impressive beyond belief. With that, I am happy to personally refer anyone and everyone I can your way."

One BILLION thanks,
Haley Baal

Listen, with the right teacher and the right system, transformation happens at a hyper-speed. I remember when I got married, I had to learn how to dance but I did not have much time. I went from a terrible, anti-climactic, I-feel-sorry-for-you-dude type of dancer to a pretty good dancer in 3 hours!! Only 3-hours! How was that possible? I wanted to learn, I had the right teacher and a system that allowed me to play my strengths. Our event is designed to accomplish that, to facilitate transformation by playing your strengths so you can authentically and ethically convert more.

Change Your Business And Your Life In Just 3 Days

With this blueprint and Influencing from the front event, you literally can change your business and change your life. Learning how to architect a persuasive talk means you will start making more money your VERY next presentation. Imagine if you increase your conversion rate a meager 10% (that would be a disappointment by our standards) EVERY TIME you spoke from that day forward, for the REST OF YOUR LIFE, how much money would that mean to you? Now, what would your life look like if, instead of 10%, you improved your conversion by an additional 20%? Now imagine 50-80% better (more likely), would 3 days have been a valuable investment?

What else will be covered during the 3 days?

You'll learn:

  • How to 'Flip the Switch' to Turn Your Presentation Psychology ON!
  • What Your Audience Is Begging You to Tell Them (it's usually NOT what they tell you)
  • The Question Technique to Brainstorming Unique Ideas
  • The Secret Formula for Impromptu Presentations
  • The 10 Most Persuasive Presentation Structures
  • How to Obliterate Any Objection
  • How to Address Different Learning Styles
  • The Secret Strategies of Storytelling and How to Use Them in Every Presentation
  • The Art of Storyselling and The 7 Sales Stories You MUST Know How to Tell  
  • How to Create Presentation Consistency
  • How to Use Physiology to Create Rapport with ANY Audience, ANY time, ANYwhere
  • How to Conquer and Destroy Fear and Stage Freight once and for all
  • The Shortcut Secrets to Involve Any Audience and Never Be Boring Again
  • How to Use Influence Trigger "Likability Factor"
  • How to Monetize Every Single Presentation You Do!
  • How to Incorporate the 11 Influence Laws Into Your Presentation
  • How to Transform Your Presentation Into a Branding tool
  • The 1 Story Structure that EVERY Speaker Should Have in Their Quiver

You can have access to my Architecture of Persuasive Talks Blueprint and the Influencing From The Front 3-day seminar for just $697
(Early Bird Special Until June 1st)

$697 is peanuts compared to the fortunes the APT Blueprint has been responsible for.  Remember this Blueprint can be used over and over for a lifetime. Every time you speak it's paying for itself -- forever.  What other investment can claim to do that? The ability to architect persuasion is a skill that can and does change lives.

If the Architecture of Persuasive Talks Blueprint and 3-day seminar wasn't already enough, I've decided to sweeten the deal.

When you order before June 1st you will
also receive $4,182 in bonuses.

  • 150-page Desk Reference

    You can take notes during the class on it and you can use it as a reference before every presentation. It is stacked with examples on how to use the APTB method to craft high-converting talks. (Real value 997)

  • Pitch Consultation

    I will meet with you 1-on-1 for 30 minutes to help you outline a  talk of your choice or brainstorm ideas for one of your current talks.  You will walk away with tangible ideas that will increase your conversion ratio. (Real value 997)

  • Presentations that Sell

    This video series will show you a phenomenal way to develop a presentation that sells, from the beginning to the end. (Real Value 497)

  • Lifetime Acces to IFF Alumni Facebook Group

    After graduating from our 3-day program, you will join the private group for our alumni where you can network and share your successes.  (Real value 997)

  • One 20 minute pep talk

    Have a question the day or the hour before your talks? Do you want to make sure you can maximize your presentation opportunity?  Talk to me right before one of your talks.  Ask any last minute questions you may have. (Real Value $497)

  • Scripts of 3 stories that sell

    As you will learn during the seminar, Stories are a very powerful influence tool, but aren’t always the easiest find.  You will receive 3 powerful sales stories that you can use to make your talks more persuasive.  (Real Value $ 197 )

110% money back satisfaction guarantee

After attending the program entirely (Friday, Saturday and Sunday), if you are not completely satisfied, we will refund your 100% of your tuition + 10%!

To the best of our knowledge, we are the only company in our industry to offer this because we know the transformational impact we will have in your speaking career and we stand behind our work.

We offer this with confidence because, in 10 years, we've never had one refund!

Listen, I have done the work for you. I’ve done the trial and errors and invested the time required to gain the expertise.  I've put all that experience into The Architecture of Persuasive Talks Blueprint. The Architecture of Persuasive Talks Blueprint will help you convert more, period. Join us at our event, learn the APT Blueprint, and if you think it is not worth it, get your 110% refund, no questions asked.

Act today to avoid disappointment

Regret is one of the heaviest emotions someone can experience.   Don’t be in the same place 1 year from now.  Avoid the despair of looking back 1 year from today, having the same results knowing that if you had just invested 3 days out of a lifetime, your life and business would have been different (guaranteed). 

We have been teaching this class for 10 (ten) years and one phrase that I have heard hundreds of times is “I wish I had learned this information years ago! I would be so much farther ahead with my business”. I want to do everything in my power to make sure you do not miss out. 

I realize that in life, we do not regret what we are, but we regret what we don’t become. Wouldn’t you regret not becoming the best communicator you can possibly become? Wouldn’t you regret not helping as many people as you could have? Wouldn’t you regret not creating the financial income that you and your family deserve? You have the power to choose!

Early Bird Pricing of $697 will disappear on June 1st, 2019.  So take advantage now.

Listen, I have done the work for you. I’ve done the trial and errors and invested the time required to get the expertise and put all that experience into The Architecture of Persuasive Talks Blueprint. The Architecture of Persuasive Talks Blueprint will help you convert more, period. Join us at our event, learn the APT blueprint, and if you think it is not worth it, get your 110% refund, no questions asked.

oscarotero

After attending Influencing from the front, you'll have powerful, practical information that will:

  • allow you to present with ABSOLUTE certainty and give presentations to ANY group, ANYsize, ANYtime and ANYwhere!!
  • equip you with influence skills that can be applied to all areas of life. You will learn the science behind how the pros do it. Apply increments of influence to any area of your life and see how easily you can positively influence your friends, family and co-workers.
  • give you confidence in your ability to give intriguing, engaging presentations every time.
connect with your audience almost as if by magic, so they feel like you're "there in the room" talking to them.
  • start to enjoy speaking and presenting to groups.
  • position yourself as an expert, and create top-of-mind awareness in your clients' minds.
  • avoid embarrassment by rambling too much.
  • get more commitment from people.
  • sell more and make more money.
  • learn the "ART" of referrals so you can get more referrals and prospect less.
  • equip you to lead your team more effectively.
  • have employees buy into your vision quicker and easier.
  • show you how to put your audience into a trance so they are more open your message.
  • enable you to be able to apply increments of influence into your presentations to convert more people and make more money so you can do what you really want.
  • teach you the insider's tips on how to engage the audience and make them fall in love with you, WHILE your bank account grows.
  • introduce you to other business professionals like you, the other few who do.
  • create the skills to get paid to speak on your subject.

And much, much more

dericktestimonial
PeterScott
danmccoytestimonial
stephanierozenhardtestimonial
JohnDavila
donHundt